US actress and comedian Aubrey Plaza, best known for her role as April Ludgate in Parks and Recreation, has teamed up with Newcastle Brown Ale to star in a video supporting Newcastle's Band of Brands campaign.

The initiative calls for financial support from other brands to create a Super Bowl commercial in return for showing other companies' logos in the resulting ad. In the video, a pastiche of Budweiser's 2014 Super Bowl ad, Plaza asks brands to 'chip in for an ad we can all be proud of', adding 'We can help your brand to sell tons of whatever the f*** your brand sells'.